Thursday, April 9, 2015

Work Smarter: Keep it short

Size matters. We all know, so why not say it out loud? In this case, I'm talking about blog posts and the experts say smaller is better. That's good news for those of you trying to post several times a week. Here are two great hints I've picked up for getting the most out of your posts without taking up so much of your time.

Short Titles

Keep your titles short and to the point. Most blog posts are shared on Twitter, right? That means your title should be 130 characters or less to allow for the addition of a link. Otherwise you risk only getting part of your message across.

Small Content

Our society thrives on bullet points, sound bytes, and snippets. That's why the experts recommend condensed posts. If you can't say what you have to say in 500 words or less consider breaking your post into a series. At the very least, use summary statements to catch the eye of readers who skim for content or graphics to break up the paragraphs. Without those, few people will stick around long enough to read more than the first few lines...unless it's a particularly intriguing rant about bad behavior or celebrity gossip.

Don't let your content fall prey to short attention spans. Post more than an embedded YouTube video or a solitary quote so people feel inspired to share it, but don't feel like you have to spend hours on a topic. Brief is better!

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